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  • BusinessAutomate B2B ecommerce

    Tips for automating B2B ecommerce

    Sending mass emails and tracking opens and clicks are only a few things that marketing automation can do with email. A customer management platform can be integrated with an email to create relevant campaigns. E-commerce merchants should sync the behavior of shoppers on their website to their CRM profiles, such as products viewed. As a result, marketing automation enables merchants…

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