How to increase engagement in OTT

App Development

Why Your OTT Platform Needs a Recommendation Engine?

With the rise in the use of web services like Amazon, YouTube, Spotify, Myntra, etc. recommendation systems have assumed an important part in our lives. Recommendation engines are algorithms that are designed to recommend the relevant subject matter to the users of an app. In e-commerce, online advertising, and OTT video platform, recommendation engines play a very crucial role. They…