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what is performance marketing

  • BusinessWhat is Performance Marketing and It's Importance?

    What is Performance Marketing and It’s Importance?

    With the advent of the internet, came an irrevocable transformation in people’s browsing and purchasing habits. Thus it stands to reason that there came about a change in the way businesses market and sell their products. Marketers can now collect campaign data in real-time thanks to the digital boom. While evaluating the marketing touchpoints of a customer’s purchase journey was…

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