In the process of online shopping, the impressions of the product begin to take shape with a visit to the online store. Let’s check how your packaging matches the image of the product on your store page, and how you can make the shopping experience unforgettable.
For a long time, packaging was considered by many as a kind of banal necessity, an area on which you need to spend as little as possible. This opinion was prevalent even before the advent of the online world and the rapid development of online commerce.
Now everything is different.
In the new world of e-commerce, most transactions are done online, often without a tangible interaction between the buyer and the brand. The physical delivery of the product becomes the first tactile selling point. The first important impression is created when you open an online store.
Significant touch points in online sales
Many brands regularly invest significant amounts of money in order to create a positive shopping experience for their customers. Attractive shop windows, fragrance-filled boutiques, virtuosic merchandising and, of course, accommodating, personal service are common among prestige brands.
Why doesn’t this attitude translate to significant touch points in online sales?
The most advanced brands have kept pace with the times and created real online representations of their companies – they launched online stores that are fully consistent with their brand. Shopping in such stores for any buyer is truly unforgettable, and, you see, it’s wonderful.
The problem with any website is that it is virtual.
In the buying process, consumers need a tangible experience; they lack tactile sensations, because this is how confidence is gained. When choosing a product, we instinctively prefer what we have tasted and touched.
Everyone knows that making an item attractive on the screen is easy and simple, but this is often not enough, because the consumer needs some kind of material evidence that will make him click the “Checkout” button.
Try to put yourself in the shoes of the buyers. Imagine that you overcame instinct and clicked the “Checkout” button. You’re a little excited, aren’t you? Are you not sure if you will receive your order? Is the company you just placed an order with legal?
Now fast forward to delivery day.
They bring the package – a slightly shabby brown box, sealed with brown packing tape. For a few seconds you try to peel off the edge of the tape, practically breaking your nails.
Excitement. Run to the kitchen for scissors. The box is not easy to pierce with scissors, so you push a little harder than necessary. Scissors slip off, fall into the hand. You wince, back to the kitchen, now for a Band-Aid.
Is this really how you treat a customer?
After all, the box has not even been opened yet, and the first important impressions of the buyer are solid obstacles.
Now you understand where the question arises: “Why do famous brands continue to do this?”
7 golden rules for creating wow-effect packaging for online retail
Making the unpacking process convenient for customers is not difficult at all. You don’t even have to spend a lot of money to create that same wow effect! Now you can check here for more details about difference between at Verschil Tussen.
Here are 7 golden rules that will help you stay ahead of the competition, and your customers will definitely say “WOW!” when they open the package.
Of course, it is necessary to make the website user-friendly. Each purchase should be easy to track. Consider also the convenience of your packaging. It should open simply, without the use of dangerous knives. Add self-adhesive strips with a tear-off edge so that the customer can easily open their long-awaited package and not ruin the experience by running around the kitchen in search of scissors or a knife.
Work on your packaging.
If customers are spending big money in an online store, then they are obviously looking for something worthwhile! The buyer looked at your page and thought: “Oh, not a bad site! Maybe I’ll place an order here.
Your audience is usually high-income consumers who rely on quality and premium, or buyers who earn money diligently, which means this purchase is something special for them.
In any case, when receiving a package, something more than a regular plastic bag is expected. Put your soul and money into your packaging, and you can not only impress customers, but also gain regular customers.
Consider the texture of the site.
A vintage-styled site will work well with standard craft packaging and a light, one-color print to give your brand the vintage look that’s popular today (Here you are, you’re already saving money!).
Conversely, if the design of the online store is in a modern style, you can use glossy printing and decor for packaging, and all this is available at minimal cost. Either way, whatever style you choose, all you need to do is think of a style and design that fits your online brand well, and add a little creativity.
Change the packaging design regularly.
Are you updating your online ads to give your site a fresh look? So why not do the same with packaging? This will give the brand momentum.
Digital printing allows you to change the design at no additional cost. You can order the printing of several items with different designs in one batch! Or you can choose for yourself a ready-made packaging option from our range, thereby taking care of your customers, who will receive the goods in excellent, high-quality packaging.
High-quality graphics
Are cheaper than ever before. In the past, printing images on packaging was a time-consuming and costly process. Printing technologies have evolved to provide greater flexibility and better print quality.
Trust your imagination, use the possibilities of modern equipment and add bright graphics to your packaging.
Be sure to put some small personal gift in the package – this is how your store will be remembered, and the buyer will return to you for a new order again and again.
Small chocolate bar, gift certificate or thank you card, etc. All this creates an atmosphere of brand uniqueness. Even a small gift can make a deep impression if it is filled with special meaning. Ultimately, this is exactly what will play in your favor.
And now the question is – remember, when was the last time you received a delivery that had that same wow effect on you?
